Always oursource - 2006/10/31 19:43Never use installed software. That was the worst experience I have ever had with sending bulk emails, might as well use outlook. Outsourcing to a serious email marketing company is the best solution; you get lots of features with no hassles. And most important it
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timtrent
User Junior Boarder
Posts: 9
Even Permissioned email can kill your brand - 2007/02/06 08:22Even the best permission based list that is nurtured with great care and treated with respect can kill you. One bad email campaign can get your corporate website taken off the air by your Internet Service Provider. It takes very few spam complaints about the IP address you use to send the emails, and the spam vigilantes are all over you like a rash.
I started a blog post thus at Marketing by Permission, and was asked to share it here by a comment left there.
The blog entry is not in favour of any particular outsourcer, as long as you choose one. Almost any one. Just never, ever, conduct email marketing from your own email server or an IP address associated with you, however ethical and permissioned you are.
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Great advice. I'm always shocked when I come in contact with a prospective client that wants to purchase software to send 1M+ email from their own server with their part-time IT guy managing the process. Definitely a formula for trouble. You should post your blog in the resource link section.
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OptInFool
User Senior Boarder
Posts: 17
Re:Even Permissioned email can kill your brand - 2007/02/23 03:47I agree 100% with this post. Being on the IT side of things, I have seen corporate email networks come to a screeching halt because COVAD or Verizon or whoever listed them as spammers for sending bulk mail through their corporate IP. With most small to midsize companies (who are generally uneducated and are the ones who try and get away with it) most of the time only having a single external IP address for their entire network it's very easy to get their service cut off for sometimes days until you promise the NOC to be a good little spammer :) On top of all that, try dealing with 10,000 bounces on an old Exchange 5.5 server and I can guarantee your resident nerd will be showing up at your cubicle to ream you a new one.
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timtrent
User Junior Boarder
Posts: 9
Re:Even Permissioned email can kill your brand - 2007/02/23 08:26It's not even "small companies who try to get away with it". I wish it were, because I count them as fodder for being cut off. It's small companies who show militant ignorance and simply "have to have everything coming from their domain", or who say "But paying a fee like $75 a month to a bulk outsourcer is too much money" and insist that they are not spamming so they know best.
I have a good friend who works for one such company. If he advises them one more time to outsource they'll lose their enthusiasm for paying his salary, so, against his better judgement, he's deployed a newsletter package for the corporate imbeciles to use. He knows what will happen, and he's told them what will happen. All he does not know is when it will happen. And when it happens he is certain they will act all surprised and injured innocent.
SPEWS here they come.
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I bet your friend and his idiot company use Constant Contact. I hear that's where all the small companies go when they want to spam people. Cheap and cruddy!
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timtrent
User Junior Boarder
Posts: 9
Re:Even Permissioned email can kill your brand - 2007/02/23 18:19You know, I think you missed pretty much every word of my post, and just used it to take a cheap shot at a company you don't like
I did say clearly that he had deployed a solution for them and they are not using any form of oursourcer becauise they view it as foolish.
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Mr Subject Line
User Gold Boarder
Posts: 47
Re:Even Permissioned email can kill your brand - 2007/02/24 15:03You're right! It is a cheap shot. But then again, i'm a cheap guy. Basically the mentality resonates whether it's inhouse our outsourced. Hopefully an email service provider will help to instill best practices with its clients such as unique IPs and reverse DNS.
Most small companies view best practices as costly so they chuck it and the email service providers that service them turn a blind eye.
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