tomoleary
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Senior Boarder
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Blacklists, WTF! - 2008/03/03 20:09
Being on a blacklist doesn't necessarily mean that you are a spammer. There are many reasons that you might find yourself on a blacklist. Unfortunately, many recipients today use the "Report as Spam" button as an unsubscribe mechanism today instead of unsubscribe links in emails. High bounce rates and poor list maintenance practices can also quickly tarnish your reputation as a sender and get you on a blacklist(s).
For a case study of an email marketer who tried to do all they could to safeguard their reputation and still found themselves on blacklists, read my blog post below:
Blacklists, WTF!
http://www.messagingtimes.com/blog/?p=1356
The fact is that legitimate senders need to hurdle those mechanisms created to reduce spam in our inboxes. Unfortunately, the 200 spam gangs that create 80 percent of worldwide spam aren't so affected by blacklists, as they could care less and know how to game the system (changing domains and IPs regularly, etc).
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