OptInFool
User
Senior Boarder
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Re:Isn't it just spam? - 2007/01/19 06:01
Call it what you want, but SPAMMERS know they are sending out SPAM. Legitimate organizations get a bad rap because of all of the bad seeds out there that don't comply to the laws and best practices. When I tell people that I am in the e-mail/interactive marketing business, they immediately say "oh you are a spammer". Right out of the gate I find myself defending what I do and have to explain the CAN SPAM Act, double opt-in lists, legitimizing the industry etc. etc.. It’s a pain in the tush to have to do that, however I believe in what I do, and I know that I am helping legitimate organizations get their messages out to their members/customers. We try as hard as we can to stay on top of all of our clients but occasionally someone will slip something through that’s “Spamish” and we deal with them accordingly (i.e. shutting down accounts, revoking lists, etc.) At the same time every correspondence that leaves our system has a legitimate CAN SPAM compliant opt-out at the bottom yet I still receive complaints from people who deem the message as SPAM.
I actually felt quite honored when one of the most notorious spammers (who’s name I will leave out of this post) approached us a few months back as a legitimate organization who wanted to use our system. If it wasn’t for the multi layered verification process that we have in place they may have slipped through cracks and been granted an account. When the signup came across my desk something looked suspicious so I went to my trusty google.com and put in the company name and the sign up’s name and came across some very interesting articles linking this person to some other spammers that had gotten in to some pretty bad trouble.
The bottom line is this, personally I think that anyone who makes money off of an obvious SPAM email campaign (and you know who you are) is a 100% criminal and ought to be banned from using a computer and or the internet forever. As for legitimate organizations that “some people” may label as spammers, click the opt-out at the bottom and go on reading your email.
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