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Running with the big dogs: How Royal Canin Canada sends personalized, targeted emails with ease.

12.07.2007

"Knowledge and Respect”—this is the tagline for Royal Canin, a global provider of premium pet food for dogs and cats founded in 1967. More than merely a tagline, knowledge and respect is the company’s philosophy when it comes to developing and marketing pet nutrition products. Respect for the varying nutritional needs of different breeds of dogs and cats. And knowledge – an extensive and evolving understanding of animal nutrition that Royal Canin is sharing, to help pet owners make the best possible nutrition decisions.

Homepage: http://www.lyris.com

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Hay House Publishing Provides a Human Touch via Email

28.02.2007

Hay House publishing was launched in 1984 by Louise Hay with the printing of her seminal book entitled, “You Can Heal Your Life.” The book, a collection of affi rmation philosophies written to support people with AIDS, was sold initially via word of mouth. It eventually made it to the New York Times bestsellers list where it remained for 12 weeks. To date, the little blue book (as it became known) has sold over 42 million copies. Thus was Hay House...

Homepage: http://www.lyris.com

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Gold Lasso Case Study - ASCD

08.01.2007

Gold Lasso And Marketing General Help The American Society of Curriculum Development Add Hundreds of New Members With eLoop’s Member-Get-A-Member Referral Module

Homepage: http://www.goldlasso.com

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Dice Achieves 95 Percent Email Deliverability and Constant Email Process Improvement

09.07.2007

Since its beginning as a job search bulletin board in 1991, Dice has grown into the leading provider of specialized career sites and career fairs for technology and engineering, accounting and finance, capital markets and security-cleared professionals.

Like many companies, Dice is highly dependent on email to communicate with job seekers, corporate customers and prospects. With an average email message volume in excess of one million per day, the company needed a way to increase deliverability and improve email tracking and monitoring across multiple channels.

Homepage: http://www.messagesystems.com

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