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Downloads Home »  White Papers

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file icon Re-mailing: Targeting Those That Don’t Open
12.09.2007
With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge. Once you’ve done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive “open” without additional investment.

 

Homepage: http://www.bronto.com
Hits: 1
file icon Outlook 2007 Explained: The impact on email marketers.
18.11.2007

If you haven’t caught word already, then allow us to be the bearer of less-than-good news: Outlook 2007 can cause (minor, but curable) headaches for email marketers.

Homepage: http://www.bronto.com
Hits: 1
file icon Mailing with Permission
26.04.2007

 “Permission-based” marketing involves two complimentary and very important aspects. First is the subscription process or how you obtain your recipients’ permission to send them email. There are some very straightforward mechanics for how to gain this permission and how rigorous you can choose to be in doing so.

Homepage: http://www.lyris.com
Hits: 2
file icon ISP Deliverability Report Card - Q1 2007
12.09.2007
Contrary to popular belief among marketers, message content is not a major cause of deliverability challenges for most email marketers. This finding is a result of testing the content of more than 1,705 unique emails, using EmailAdvisor’s content scoring tool. The content scoring function is based on the content scoring rules of the widely adopted Spam Assassin open source project. The emails tested had an average content point score of 1.04 well below the fi lter’s generally accepted spam identification level of 3.0 or higher.

 

Homepage: http://www.lyris.com
Hits: 5
file icon Increase Email Message Delivery with Bounce Management and Message Analysis
05.06.2007

Many email marketers are not generally analyzing or even reviewing bounces following email campaigns. Most assume that bounces are just part of doing business. The “just send it again” mindset can quickly lead to a significant drop in delivery rates.
But the cost isn’t only lost sales from that particular campaign.

Over time, ignoring the cause of bounces can not only result in damage to your general reputation but not addressing bounces can also adversely impact your ability to even perform email marketing.

Homepage: http://www.gliq.com
Hits: 1
file icon Implementing RSS as a Marketing Tool
12.02.2007
Even though RSS has been around since the mid 1990s, its potential as an essential marketing tool is just beginning to be realized. Marketing directors, especially those that are focused on using email marketing to reach their intended audiences, need to incorporate RSS as an efficient and cost effective alternative to traditional marketing methods.
Homepage: http://www.Listrak.com
Hits: 6
file icon How To Handle Spam Complaints
08.01.2007

Organizations using e-mail marketing as a part of their overall communications plan can utilize a variety of tactics to eff ectively manage and reduce spam complaints.
Homepage: http://www.goldlasso.com
Hits: 6
file icon How to Comply With The Children's Online Prvacy Protection Rule
05.06.2007

The Children’s Online Privacy Protection Act, effective April 21,2000, applies to the online collection of personal information from children under 13. The new rules spell out what a Web site operator must include in a privacy policy, when and how to seek
verifiable consent from a parent and what responsibilities an operator has to protect children’s privacy and safety online.

Homepage: http://www.ftc.gov
Hits: 1
file icon How Reputation Impacts Deliverability
26.03.2007
Homepage: http://www.listrak.com
Hits: 6
file icon How And Why To Switch Email Service Providers
12.06.2007

 In a perfect world, your email service provider is flexible, responsive to your needs, knowledgeable of new technology, and cost effective. It is not a perfect world, though. Instead, working with an email vendor, or any vendor for that matter, can be frustrating as you negotiate contracts and customize service plans. Too often, the level of customer service exhibited during the initial “sales” process drops off after the contract is signed.

Homepage: http://www.goldlasso.com
Hits: 2
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