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Why Email Marketers Must Care About Data Security

22.02.2007

Effective e-mail marketing requires large amounts of specific data about customers, their preferences, their habits, their behavior, their financial situation, their health concerns, their households, and more. Without data you can only blast out undifferentiated bulk mail to a list you are sure to fatigue.

Homepage: http://www.e-dialog.com

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What’s in the Mailbox? The Impact of One-to-One Marketing on Consumer Response

07.02.2007

Besieged by a seemingly endless barrage of intrusive, unsolicited marketing messages—on television, in the newspaper, on the phone, in the mailbox, online and virtually everywhere else—consumers have finally begun to retaliate.

Homepage: http://www.responsys.com

Hits: 11

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What You Should Know About Deliverability

08.01.2007

Homepage: http://www.goldlasso.com

Hits: 29

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Web Analytics Tool Evaluation and Selection

19.02.2007

Summary: The things that turn out to matter after you’ve bought and installed enterprise software are almost never the things you evaluated the software for in the first place. In web analytics, the feature checklists used by most organizations provide little or no real differentiation between vendors. And the features vendors tout are often of little or no value. This white paper – written based on years of hands-on experience with web analytics and with all of the leading web analytics solutions – will provide real guidance about the core features that actually matter in web analytics. It will help potential buyers understand where to look for differentiation, how to decide if the features in question will matter to them, and how to better classify web analytics tools and decide which ones fit their “sweet-spot.”

Homepage: http://www.semphonic.com

Hits: 10

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Unlocking the Secret World of White Listing

12.08.2007

As Internet service providers battle a surging volume of spam, legitimate email marketers must wage a battle of their own.

According to a June 2006 report by the Messaging Anti-Abuse Working Group, four out of every five emails are spam.1 As ISPs work to shield their customers from these unwanted messages, they often catch permission-based marketers in the process. In fact, email delivery firm Pivotal Veracity has reported that one out of every five permission messages is mistakenly filtered as spam.2

For email marketers trying to break through the glut of spam, getting added to an ISP’s so-called “white list” of trusted senders can significantly aid message deliverability. However, getting on email white lists isn’t easy, nor is the process routine as many senders believe.

This white paper will introduce you to the strange and sometimes confounding world of white listing. It will share with you what to expect as you navigate the process, and impart advice on how to increase your chances of getting on these coveted lists.

Homepage: http://www.silverpop.com

Hits: 8

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Unleashing the Potential ofTransactional Messages

05.04.2007

Homepage: http://www.e-dialog.com

Hits: 1

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The Retail Marketer’s Playbook

04.03.2008

In the retail industry more than any other, revenue has always been the key measure of email marketing success. Today, that revenue is driven by relevance — relevance made possible by powerful, integrated technologies and strategies.

Unfortunately, many retailers who want to take their email marketing efforts to the next level of relevance are faced with fundamental challenges. While most have the ability to track what consumers are doing online, they lack clear, actionable strategies for leveraging that behavioral data (clicks, visits, purchases) in their email marketing efforts to increase relevance. Even with sophisticated web analytics and email marketing systems in place, many retailers lack the level of integration among these and other enterprise information systems that would give them a better understanding of their customers.

Homepage: http://www.responsys.com

Hits: 2

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The Payoffs of a Single View

22.08.2007

Unfortunately, everyone has been there. Every day a communication or a bill arrives from a company with which you have a long relationship. Yet, the company seems to think you’re a new customer. Or it’s pitching you a product you already own. This kind of alienation is the unmistakable sign of a company that lacks a single view of its customer.

 

The company that treats you like they don’t know you, doesn’t really know any of its customers. It’s a company that has a database for sales, a different database for marketing, and a completely different approach for operations. This whitepaper will show you how to make sure that your company doesn’t become one of those companies.

 

Homepage: http://www.1to1.com

Hits: 6

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The Opt-In Email Marketer’s Checklist for Inbox Delivery

08.03.2007

Common knowledge for email deliverability.

Homepage: http://www.lyris.com

Hits: 23

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The Marketer's Guide To Successful Email Delivery

26.07.2007

The Marketer's Guide To Successful Email Delivery download link, registration required to view

Homepage: http://www.thindata.com

Hits: 5

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