FORWARD AND RESEARCH PROVIDED BY GOLD LASSO

Gaithersburg, MD – December 6, 2007 – “The Complete Guide to E-mail Marketing,” by Bruce Brown is a recently released guide to creating successful, spam-free e-mail campaigns. Elie Ashery, President and CEO of Gold Lasso, LLC was chosen by Mr. Brown and Atlantic Publishing for his expertise to write the forward of the book and provide research used throughout the guide.

“Researchers estimate that by 2008 email marketers will spend more than $1.8 billion dollars annually. With this type of growth, I felt that it was very important to participate in this book because it clearly and concisely demonstrates how to maximize your email marketing investment,” says Ashery.

The Complete Guide to E-mail Marketing covers a broad range of topics including ethical email marketing practices, writing effective copy, increasing click-through rates, reducing advertising expenses and more. Ashery provided information on how to handle spam complaints, targeting and segmenting lists, growing lists and other key issues that are not well known in the industry.